The video demonstrates how to create a color shift effect using Breezes Booth for Windows, which is also applicable to the iPad version. The effect mimics old 3D style images with red and cyan colors, but can be done with any colors. The process involves doubling the photo, shifting the second copy 50 pixels to the left, setting different saturation levels, applying color washes, and using the lighten blending mode. The tutorial also shows how to experiment with different colors and suggests the possibility of adding more layers to create interesting effects. Viewers are encouraged to leave questions in the comments.